Happy, Smiley faces
Part of my role as freelance IT manager is to ensure that I am always on top of technology trends and developments, and to achieve this one of the things I do is subscribe to technology-focused news sites. (It helps that I’m passionate about technology and would read this stuff even if it wasn’t my core business!).
This weekend I came across an article that really got me thinking, not to mention fuming! Unfortunately it’s too late to act now, since the poll closed on Friday the 29th of July. Having said that, I think it’s essential reading for anyone who uses the web as a tool in any capacity: if you ever read email in South Africa, you need to know about this.
Read the article here.
Essentially, the writer, Ivo Vegter, summarises the National Consumer Commission’s proposal to use the Direct Marketing Association of South Africa as the preferred provider to manage the national opt-out database.
He says,
the idea that an association intended to act in the interests of direct marketers should protect consumers from direct marketing is patently ridiculous. The conflict of interest is so obvious, one wonders how anyone thought it would be a good idea to appoint the fox pack leader to guard the wide open henhouse.
Good point!
Incoming search terms:
- national consumer protection act